How to switch from Universal Analytics to Google Analytics 4?

Universal Analytics (UA) will be decommissioned in a few months. Today, we’ll explain how GA4 differs from the previous version, as well as how to smoothly transition to Google Analytics 4 and what it can bring to your project. Vlad Sidnyov, Head of CRO & Analytics Webpromo and Sergey Shagoferov, Chief Editor of the WebPromoExperts …

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