What is Digital Marketing?
Over the past few years, the internet has taken a position as a vital tool for promoting every type of business. At the present time, every company tries to be present online, and this has led to an increase in competition. Since there are more content and advertisements on the internet, the customer acquisition cost has begun to rise, and it will continue to do so.
Digital marketing is a systematic, integrated approach to online promotion through channels such as content marketing, SEO, PPC, social media, ASO, email marketing, and other digital marketing channels, that can significantly improve business position, increase sales, and income of the company. To sell your product or service online, the company should be present wherever its customers are.
There are 6 key digital marketing channels
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Social media marketing (SMM)
- Email marketing
- Affiliate marketing
To become a digital marketing specialist, you should be familiar with all digital marketing channels and know how to use them efficiently.
1. Search engine optimization (SEO)
Search engines have become universal advisors to present internet users. We come to Google to find the best answers about all areas of our life, including commercial needs.
People ask search engines billions of questions, such as:
- Where to find or to buy something?
- Which seller has the lowest price and best conditions?
- Which product is better to choose?
- Can I trust this company? What do other people say about it?
Search engine optimization is the complex of actions that help a website to be ranked higher on search engines.
SEO includes several stages:
- Website and content
- Keywords
- Links
- Brand recognition within social media
2. Pay-per-click advertising (PPC)
PPC advertising is one of the most reliable tools for attracting an audience on the internet. It gives companies opportunities to interact with the most targeted audiences, paying a fee when their ad is clicked. Ads can be placed on most advertising platforms, websites, social media platforms, and search engines.
3. Content Marketing
Content is the core of digital marketing. Content marketing is an effective digital marketing channel that focuses on growing a long-time relationship with your target audience by sharing with them useful and relevant content.
4. Social media marketing (SMM)
SMM is an effective digital marketing channel for promoting products or services via social media platforms. SMM helps companies to get a large reach. Social networks are the most popular websites worldwide. People love to socialize, have fun, interact with each other, get fast information, and receive great deals via social media.
5. Email Marketing
It is one of the most effective tools for repeat customer communication. It helps to get feedback, repeat sales, build loyalty, and deliver content to the consumers.
6. Affiliate Marketing
It is the process of promoting and selling other companies’ products in return for a commission (affiliate fee) for each sale.
How to Learn Digital Marketing?
Learning digital marketing is a lifetime process. To be an expert, you should improve your skills every day, reading books, news, articles, popular blogs, watching professional videos, participating in international events, etc.
There are several hacks that will support you in learning digital marketing.
1. Learn from experts in digital marketing.
Follow digital marketing experts in social media, try to get to know them in real life.
2. Daily Practice.
After getting digital marketing knowledge, try to execute them in practice, analyze the results, and optimize your activities.
3. Get digital marketing certification.
A digital marketing certificate will prove your expertise and help you to move one step closer to achieving your dream job.
4. Create your own digital marketing blog.
A marketing blog will prove your expertise and support you in your career growth.
5. Learning as a part of the job.
There is a huge amount of updates in digital marketing every day. You should be in sync with the latest trends, updates, and news in online marketing.
Where to Learn Digital Marketing?
If you are looking for a place to learn digital marketing, the best choice is to do it online. There are many online educational platforms that provide internet marketing courses, created by experts.
TOP 5 Educational Platforms to Learn Digital Marketing Online
Udemy is one of the biggest online educational platforms with up to 185 K courses and 49M satisfied learners.
Skillshare is an online learning community with thousands of classes for creative and curious people and more than 8M+ students.
Google Digital Garage offers digital skills to grow your business, your career, or just your confidence. The everyday experts at Google Digital Garage will help you succeed online. Anyone can benefit, regardless of their skill level, goals, or background.
Coursera provides professional certificates, designed by industry leaders to help you master the skills you need to stand out to employers.
LinkedIn Learn in-demand skills with over 16,000+ online courses taught by real-world professionals.
How to Choose the Digital Marketing Course?
To choose the most suitable and effective online course for you, please pay attention to the following information.
1. Instructor expertise and experience
The tutor should have at least 5 years of experience and be a not only theorist but also an experienced expert
2. Course Certificate
The online should provide you a certificate after completion of it
3. Access to the course
It is recommended to choose the digital marketing course with lifetime access. There are a lot of updates in digital marketing every day. It is a benefit to update your knowledge and have the possibility to get back to the course when it is necessary.
4. Additional resources
Choose the course that has additional materials, such as checklists, templates, useful lists, etc.
5. Reviews
Read reviews, left by students who had already finished the course.
Digital marketing skills are vital for everyone who wants to be presented online.
To be an expert in digital marketing, you should keep learning, test all knowledge on practice, stay updated and learn from experts.
If you want to upgrade your knowledge of Internet marketing or get a new marketing profession, I will be glad if my courses on Udemy will be useful to you. At the moment, I have more than 20 online courses on Udemy from all the most popular areas of Internet marketing: SEO, PPC, SMM, Email Marketing, Content Marketing, CRO, Google Analytics, etc.
Learn Digital Marketing with me and SkillsBooster.
Get lifetime access to useful knowledge and a certificate to further your career!
3 Comments on How to Learn Digital Marketing Online?
Great! Thank you
Thanks for the valuable information!
Thanks for sharing useful information