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When we talk about digital marketing, it is impossible to say that its development stops even for a minute. This field is constantly updated, and new tools, approaches, and algorithms appear. Experienced marketers are always monitoring, and anticipating new trends and adapting old ones to improve brand promotion on the Internet.
We have chosen 7 digital marketing trends for 2023 that will shape the industry in the coming months. Remember, in order for your business to run as smoothly as possible, you should employ each of the following trends. So, shall we get started?
Top-7 digital marketing trends of 2023
1. Storytelling in content marketing
Story-driven content is a trend that is gaining traction in digital marketing circles. One of its primary advantages is that it aids in the creation of a human connection between customers and the brand. Assume a company sells environmentally friendly products. In that case, it can use storytelling techniques to demonstrate the company’s core values and how its commitment to sustainability enables it to make a difference in people’s lives.
Story-driven content stands out in an age of algorithmically generated content because it conveys a more authentic message. This can help brands distinguish themselves from competitors and gain customer trust.
2. Emotional and influence marketing
Many businesses use emotional marketing to entice potential customers to sign up for newsletters, download free resources, and like, follow, and share social media posts.
In short, emotional marketing employs psychological triggers to achieve various outcomes. It entails instilling certain emotions in customers in order for them to remember the product or service, decides to purchase or click on a link that will lead to a closer relationship with the brand.
The growth of advertising prices and the attention of customers to details form another trend – working with bloggers and influencers. Advertising among millionaire bloggers is no longer as popular as it was 2 years ago. Firstly, because of the price, and secondly, because of the amount of this advertisement in the profile of millionaire bloggers.
Therefore, more and more marketers and businesses prefer working with microbloggers, influencers who have 10-30 thousand followers, or even less. Usually, the percentage of ER in such profiles is much higher, and the level of return and expertise is many times better. So the era when the effectiveness of advertising is influenced by the number of subscribers has long passed.
3. AI-powered automation
One of the most significant trends in online marketing over the last few years has been the incorporation of artificial intelligence into almost all channels. Today, algorithms determine which messages appear in social networks, which appear in search results, and which advertisements appear on screens. AI improves marketing by matching consumers with the right products and messages.
Do you want to gain practical insights and actionable strategies for use of AI in marketing in 2023?
4. Short video clips
Video content has been a content marketing must-have for a year in a row. Expect to see more of this type of live content on social media this year, from short how-tos and tutorials to live webinars.
Many businesses already use short useful videos to promote themselves. In many ways, they are aimed at the growing generation, which has already brought YouTube into the trends.
To be successful in this direction, employ best practices in storytelling to create compelling short video content. With only 10 to 60 seconds of ad time available, concentrate on the essentials.
5. Mobile applications with multiple functions are popular
Digital marketing strategies are increasingly beginning to include the development of multifunctional mobile applications with a set of various functions. Multifunctional applications that combine the functions of a trading platform, a messenger, and a payment service are already being developed and tested.
Consider how to make your company’s mobile app more user-friendly in 2023. Avoid developing a single-purpose app that users will only use once and then delete. Instead, create a comprehensive customer-oriented system that combines several functions and is required by the user in daily life.
6. Voice optimization
Already today, we see that smart speakers are in high demand, and consumers are becoming more accustomed to voice assistants like Alexa, Cortana, and Siri. All of this suggests that voice search statistics will continue to rise in the future.
Customers have primarily used it to locate nearby shops and services. As a result, businesses should optimize their content with this knowledge in mind in order to improve their positions in local search.
7. Employee engagement
Make your employees brand ambassadors for your company.
One of the most important modern trends is team development. More and more businesses recognize the value of their employees. This is a fantastic opportunity for promotion, particularly in B2B marketing.
The client’s interaction with each individual employee is also important. According to PwC research, approximately 46% of consumers are willing to completely abandon a company’s services if employees are incompetent or rude to customers.
According to Gartner, a world-renowned consulting firm, organizations that take an integrated approach to the total experience will outperform their competitors in terms of satisfaction by 25% by 2024. So pay attention to everyone who comes into contact with your company – customers, employees, partners, and so on. Workflows should be synchronized across platforms.
Where to learn more about digital marketing
There are several ways to get started if you want to learn more about digital marketing. Here are some of the best resources for digital marketing assistance:
Blogs: There are numerous useful blogs on the Internet that marketers should read on a regular basis to stay current.
We recommend reading the article — TOP 22 Digital Marketing tools
Books: To gain insights from industry experts, choose from some of the most popular digital marketing books.
Free conferences and webinars: We hold free events on a wide range of internet marketing topics on a regular basis. On our YouTube channel, you can find recordings of previous conferences.
Courses: Enroll in a comprehensive “Digital Marketing Strategist” course to learn the fundamentals and gain hands-on experience. Become a digital marketing expert. Learn proven digital marketing strategies with 24/7 expert support and a roadmap.
As the tastes and preferences of digital consumers are constantly changing, it’s important to keep up with the times and plan your marketing strategy ahead of time. Thus, your business will successfully use the latest trends.
